sonic hard seltzer locations sonic hard seltzer locations

SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. January 10, 2022. 1.5 oz Vodka. SONIC Hard Beverages products are not available for purchase at SONIC Drive-In locations. To learn more about the SONIC Hard Beverages products and where to purchase, visitsonichardbevs.com. Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. If somebody put a gun to your head right now and told you to describe the flavor of guava, would you know what to say? After just under a year on shelves, Sonic hard seltzer is doing both. the technical definition of sonic). The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. Ill have to try the blue one! As it so happens, the hard-seltzer-ficiation of Ocean Water would lead to a sea change for COOP. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. Born from the collaboration between SONIC Drive-in, a 68-year-old brand powerhouse, and COOP Ale Works, a 12-year-old quality craft brewery, SONIC Hard Seltzer continues to gain a devoted customer following. The R&D process at COOP would eventually coalesce as Will & Wiley, a hard seltzer line named for actor Will Rogers and boundary-pushing pilot Wiley Post, two native Oklahomans. COOP Beverage Works manufactures and markets alcoholic beverage products in the seltzer, ready-to-drink (RTD) and malt-beverage categories such as SONIC Hard Beverages (SONIC Hard Seltzer, SONIC Hard Slush and SONIC Hard Southern Sweet Tea) and future licensing partnerships. Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. With its continued market expansion, SONIC Hard Seltzer is on track to see significant growth across the US. The water flavor packets are amazing! Sonic continues to capitalize on this success by encouraging customers to join either Team Ocean Water or Team Cherry Limeade in promotional materials for their Hard Seltzer brand. Sonic Hard Seltzers are ditching their old packaging and opting instead for new, slim cans. SONIC is a tenured brand that spans more than 3,500 stores in 46 states with decades of brand recognition and iconic flavours, he says. Sonic Hard Seltzer has crafted a unique beverage experience with its two themed 12-packs: Citrus and Tropical. According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028[1], showing that the category is still highly in demand with no sign of slowing down. 1/2 oz Orange Liqueur. Mossman says Sonic hard seltzer is firewalled from the rest of the business to make sure COOP services the license as best it can and to give the former licensing executive an opportunity to keep his brewerys partnership momentum going. On the heels of our continued expansion into 39 states and being recognized as one of the top 10 fastest selling seltzer brands, were excited to deepen our product integration responsibly within the Conference and with its fans of legal drinking age.. Is there a more distinctly American institution than the Sonic Drive-In? It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. Along with serving up never-before-seen Truly concoctions, we work with . There is no other drive-in quite like them! OKLAHOMA CITY, Nov. 3, 2021 /PRNewswire/ -- SONIC Hard Seltzer today announced the expansion of its hard seltzer into six new markets: Texas, Kansas, Arkansas, Nebraska . Were building an enterprise separately, built around Sonic and any additional innovations that well bring on, he says. While the tots and Coney dogs have their fans, aficionados of the Sonic experience always come back for the beverages. (According to a 2021 Business Insider report, a full quarter of Sonics pandemic receipts came from its soft drink menu. All your favorite SONIC flavors are now available as hard beverage! Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). Treat your taste buds to a unique blend of Japanese melon Ramune soda and Pepino Limon Gatorade with a hint of sweetness, culminating in an acidic cucumbery aftertaste like nothing youve ever experienced before. Count us as firmly Team Cherry Limeade. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html. SONIC Hard Seltzer is sold in two variety packs inspired by the fruity flavors of SONIC's iconic frozen slushes - Tropical (with Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple) and Citrus (with Cherry Limeade, Original Limeade, Classic Lemonade, and Lemon Berry). SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. In terms of the tactical execution of getting the Sonic hard seltzer from its tanks to store shelves, though, the brewer treats its licensed liquid pretty much identically to the rest of its offerings. While the accompanying illustration implies raspberry flavor, it tastes more akin to pink lemonade. Sonic Hard Seltzer comes in two themed 12-packs: Citrus and Tropical. Home All rights reserved.Produced by COOP Ale Works, Oklahoma City, OK. Sign up for SONIC Hard Seltzer served straight to your inbox. TM and 2021 Americas Drive-in Brand Properties, LLC. 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According to data reviewed by VinePair, this spring, Sonic cracked the top-15 hard seltzer brands in Nielsen scan data for grocery, convenience, drug, and liquor stores, despite limited distribution and volume compared to both craft and mass-market category leaders. We got Big SunnyDand Tang vibes from this. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. Score a FREE cheeseburger & more yummy deals with the SONIC app! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2011 - 2023 All rights reserved. It doesn't taste like orange juice, but rather what you thought "orange juice" was when you were a kid if you grew up on the corn syrup-rich, artificial stuff. SONIC Hard Seltzer was made for any . . I was not impressed maybe I had my expectations set too high. Back in OKC, Mossman is banking on it. No cherry taste to the cherry limeade, so disappointing. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. Offering less tartness than other options, it evoked subtle similarities to soda beverages like 7UP. The Hailey Bieber and Selena Gomez drama has resurfaced again in 2023 and many are talking about their matching G tattoos. Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. Powered by WordPress VIP. According to Velocity, Sonic Hard Seltzer arrived in the state of Oklahoma on 17 May, where it can be found in most liquor, convenience and grocery stores. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus and our Greatest Hits Pack. SONIC Drive-In has licensed its iconic name to COOP Ale Works to create a family of hard beverage products that includes SONIC Hard Seltzer, SONIC Hard Southern Sweet Tea and SONIC Hard Slush. Not going to be my go-to, but they are worth a try IMHO. Couple this with our craft beer tradition of manufacturing quality and excellence and youve got a winning combination for a leading hard seltzer entry that is shaking up the category and driving extraordinary growth.. Required fields are marked *. The first impression reminded us of diluted 7UP, with a pleasant balance of sweet and sour. Some states clearly have a greater appetite for the restaurant than others,. SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand inthe United Stateswith more than 3,500 restaurants in 46 states. Now, Sonic Hard Seltzer is entering a new phase of its nationwide rollout by adding eight states to the list of locations where it can be purchased. But while there are pitfalls a-plenty, the upside is transformative: a high-margin, shelf-stable brand extension from Americas heartland hamburger heavyweight plugged into the flavored malt beverage sales machine that is the modern American supermarket. Pick up a pack and host your own happy hour any time you want! But having already cracked into the categorys upper echelon after less than a year on the market, its worth taking a closer look at how COOPs pioneering QSR deal came to be, how its structured, and what it means for the collapsing landscape of American alcohol. It's like if you made lemonade and just forgot to put sugar in it. From the jump, COOP has carved Sonic hard seltzers out of its owned-and-operated brand portfolio, for reasons well discuss in a moment. This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2023 Nexstar Media Inc. All rights reserved. Watch. Required fields are marked *. As an Amazon Associate I earn from qualifying purchases. The firms eagerness stunned the brewery president. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! Brand stewardship and licensing partnership was something that was in my set of experiences previously. As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer. "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. At first, the brewer was plugging the resulting variety packs directly into its existing distribution network. The Big 12 Conference is comprised of 10 Universities Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. Sour fake orange dominates this seltzer, with pineapple playing a supporting role. Rather, the strongest note is the elusive, slightly floral essence of ripe honeydew, something that's rarely captured in American beverages. Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. Sonic hard seltzers comes in a wide variety of flavors! Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save. But given the turmoil in the restaurant industry over the course of the past couple years, big hospitality brands with household names are thirstier than ever for opportunities to monetize their intellectual property and diversify their revenue streams. Overall, it's a solid seltzer, but it's about middle-of-the-pack compared to its siblings. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. The fully immersive seltzer taproom will offer drinkers . They were just undrinkable. No way. The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. All your favorite SONIC flavors are now available as hard beverage! According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram of carbs. Whether its their famous pellet ice, chopped fruit additions, or extra flavor syrups Sonic brings us as close to that classic soda fountain experience we all long for. 21 New States Welcome SONIC Hard Seltzer. In 1953, the first model of the drive-in restaurant opened in Shawnee, Okla., originally named Top Hat. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. You need relationships with chain retailers, strong distribution, and licensed brands that the American drinking public would actually reach for instead of owned-and-operated brewery brands. The level of sourness is totally out of whack, making some sips taste like pure citric acid dissolved in plain sparkling water. However, the reason for the change in name stemmed from a copyright conflict. Although this seltzer drinks well on its own merits, it doesnt stand out among highly-rated siblings within the same range. Sonic Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia In this video I try the Sonic hard seltzer! They werent horrible, just not amazing. "Expanding into more markets is a natural extension for us as we continue to grow the brand.". 2014 - 2023 VinePair Inc. Made In NYC, The Number of Sonic Drive-Ins in Every State [MAP] | VinePair, https://vinepair.com/articles/map-states-sonic/, dining out, Infographics, map, restaurants, sonic, VinePair Happy Hour: Whats Your Favorite Way to Drink Bourbon? Combine all ingredients, except for the Lemon Berry SONIC Hard Seltzer, into a cocktail shaker and muddle the berries. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. SONIC Hard Seltzer can be enjoyed on its own or as a core ingredient in a delicious cocktail for added effervescent flavor and fun. Strain the drink into a glass over pebble ice, and add Lemon Berry SONIC Hard Seltzer. And if you do everything right, your liquid stays solid, and you get a little lucky, your rocket just may go well, supersonic. It simply wouldnt do to jeopardize that sort of big-ticket revenue by cheapening Sonics beverage brand equity with a fly-by-night hard seltzer simulacrum.) The mayor of Park College City submitted President Joe Bidens ash cross to mark Ash Wednesday has some under the false impression it is a forehead bruise. That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. Sonic Cherry Limeade Seltzer stands out from the crowd, boasting an intense and unmistakable fake cherry flavor. At home, at the lake, on your neighbors patio its happy hour somewhere! Lemon Berry's fatal flaw is that it's just, well, boring. They come in two variety packs, Tropical and Citrus. While accurately formulated to deliver a balanced sweet-and-sour experience, Lemon Berry needs to captivate the taste buds. At first glance, everything about Sonic Hard Seltzer is what we've come to expect from this beverage category, from the ingredients to the nutrition to the slim white can. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. After earning an enthusiastic reception in its Oklahoma test market, SONIC Hard Seltzer began its coast-to-coast rollout in January, with the goal of becoming available nationwide by the end of 2022. (Well, MOST of them. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. Ill second and third and fourth this comment section.